Brand Development
Brand Development & Strategy
Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.
1
The Process
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.
2
Building Relationships
When it comes to communicating, connecting, and building relationships with your customers, there’s nothing more important than branding. Your brand has the biggest impact on how the public perceives your business, so its importance should not be underestimated.
3
The Strategy
Your brand strategy should identify the following three core components of your business, then it can be used as a blueprint when it comes to developing your marketing strategy and
tactics.
Three Core Components
1
Purpose
Your business must have a functional and intentional purpose.
2
Consistency
Without consistency, a business will struggle to survive.
3
Emotional Impact
Emotion is what helps customers connect with your brand.
Four Core Components
Primary Target
Who is your client? Identifying who your primary target is from the beginning can be the difference between success and failure.
Competition
A strong brand identity is built in part on a competitive position. Knowing your competition, and how you standout is essential in your brand strategy.
Unique Selling Proposition
We work closely with you to identify and analyze what makes your brand unique, and then we build a campaign around it.
Product/Service Mix
We pinpoint the fundamental truths that lie at your brand’s core and then we identify your position in the scheme of things
Proven Success
The Numbers Don’t Lie
Branding is proving to be one of the most important aspects of any business. Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition, and have a more loyal consumer base and ROI.
91
Percent Revenue Increase
96
Percent Return Users
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