Brand Development

Brand Development & Strategy

At AEXO, we strongly believe that every successful business is built on the foundation of a solid brand. 
Whether your business is big or small, no matter what industry you’re in, establishing your brand tells your consumers what they can expect from your products and services.


The Process

Developing a brand strategy can be one of the most difficult steps in the marketing plan process.  It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.


Building Relationships

When it comes to communicating, connecting, and building relationships with your customers, there’s nothing more important than branding.  Your brand has the biggest impact on how the public perceives your business, so its importance should not be underestimated.


The Strategy

Your brand strategy should identify the following three core components of your business, then it can be used as a blueprint when it comes to developing your marketing strategy and

Three Core Components



Your business must have a functional and intentional purpose.



Without consistency, a business will struggle to survive.


Emotional Impact

Emotion is what helps customers connect with your brand.

Four Core Components

Primary Target

Who is your client? Identifying who your primary target is from the beginning can be the difference between success and failure.


A strong brand identity is built in part on a competitive position. Knowing your competition, and how you standout is essential in your brand strategy.

Unique Selling Proposition

We work closely with you to identify and analyze what makes your brand unique, and then we build a campaign around it.

Product/Service Mix

We pinpoint the fundamental truths that lie at your brand’s core and then we identify your position in the scheme of things

Proven Success

The Numbers Don’t Lie

Branding is proving to be one of the most important aspects of any business.  Statistics show that companies that effectively focus on their brand can better differentiate themselves from the competition, and have a more loyal consumer base and ROI.


Percent Revenue Increase


Percent Return Users

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