Search Engine Optimization
Optimize Your Online Presence With Local Search
Put Your Business on the Map
Today’s consumer uses the Internet more than ever before. In fact, four out of five people look for local businesses online before making a purchase.
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What is Local SEO, and How Does It Work?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business, a map with 3 listings appears (Also known as a map pack), if this map appears, you can utilize local SEO can help you grow your business.
But to understand local SEO, you need to know how Google works first.
How did search engines evolve?
In the early days of the internet, there were relatively few websites, so navigating the web was easy. Once the internet started to expand, however, search engines were created to allow users to find the sites they were looking for more easily.
If you typed a phrase into a search engine, that phrase was matched to websites that included the keywords in your search phrase. Google used this same approach, but it quickly dominated the other search engines when it became the first search engine to use links between sites as an indication of which websites were trusted and had authority.
Today Google looks at hundreds of factors both on and off your website to determine if it’s relevant to display as a search result. Factors form your “digital footprint,” and each factor has a different weight or value, which the search engine combines to return results. Your digital footprint determines whether or not you’re a top result of an inquiry that a user types into Google.